1. Reach out to millions of new guests
2. Steer guests into off-peak times
3. Create liquidity immediately
4. Connect your channel manager with eBay
5. Generate traffic to your website
With CultBay, we are turning eBay into a fully functional distribution channel that integrates seamlessly into the hotels' existing infrastructure. This makes eBay an ideal addition to the distribution mix and should not be missing in any hotel.
Create an offer and a voucher in a few minutes. The voucher is valid for a maximum of 3 years and is subject to availability.
If you wish, we can take over the preparation of the offer and the sale for you.
All data synchronises in real-time between eBay and the hotel through the connection to PMS and Channel Manager. The availability calendar updates automatically.
Send daily prices with the data and thus dynamise the availability calendar. When the daily price reaches a certain threshold value, the date closes automatically. This prevents nights from being booked on eBay that you can sell better on other channels. Hence, eBay automatically tunes your occupancy.
With eBay you reach over 180 million active buyers on 14 international marketplaces.
On average, depending on the size of the hotel, a revenue of € 10.000 to € 50.000 p.a. can be achieved. On average, 40% of this comes from auctions and 60% from fixed price offers.
For each offer sold, the offer page was viewed 113 times (conversion 0.88%) and the listing was displayed 3400 times (click through rate: 3.3%).
The costs are really reasonable: In the UK the listing is free and the sales commission is as low as 6%.
The purchase of the voucher and the payment is done on eBay. The buyer receives an email with the voucher and a link that leads to a booking page where the voucher can be redeemed. The buyer selects an arrival date and books the stay. The availability calendar is continuously synchronised with the hotel, making it a real-time booking. All booking data are automatically transferred to the hotel. The voucher is also marked as redeemed in the voucher management.
This booking page can be individualised, i.e. it can also be used for upselling and personalised offers based on the guest's preferences. In addition, newsletter subscriptions and memberships in loyalty programs can be offered.
The hotel receives the payment instantly after the purchase of the offer on eBay, regardless of whether the voucher has already been redeemed and regardless of the guest's arrival date.
The purchase can be cancelled within 30 days if the voucher has not been redeemed yet. Once the booking has been made, cancellation is no longer possible.
Up to 30% of the vouchers are never redeemed. After three years at the latest, unredeemed vouchers can be claimed as profit. "No-shows" become instant profit.
* No setup fee. Additionally properties have to pay eBay fees and Paypal fees. EBay fees are in Germany 0.50 EUR offer fee (per month) plus 9% commission fee.
CultBay is an innovative technical service provider that enables hotels and accommodation providers to integrate 14 eBay marketplaces as a full functional sales channel into their own distribution mix.
CultBay supports both formats: Auction and fixed price offers.
Auctions receive a starting price and are sold to the highest bidder, while fixed-price offers allow buyers to purchase a package immediately at a fixed price.
In order to maximise revenues, we recommend using both eBay formats: Auctions starting at 1.00 EUR and fixed price offers at regular prices.
Auctions run for 7-10 days and attract a lot of attention during this time. However, once a guest has decided on an offer, he does not want to wait until the end of the auction to buy it, because it is unclear whether his bid will win the auction and the desired dates are still available at that time. Therefore, eBayers often buy the fixed price offer.
Even if an auction starts with 1.00 EUR, there is enough demand in strong markets (Germany, Austria, Switzerland, UK, USA) to raise the price to 60-80 EUR per night.
In other countries (e.g. Italy, France, Spain), auctions should be handled with caution, as demand is not as high and prices may then be lower.
The availability calendar is updated in real-time from the hotel’s channel manager. The hotelier only has to open or close the availabilities in the channel ,anager.
The Channel Manager can also send price information. When the price reaches a certain threshold, the date is automatically closed on eBay.
In CultBay there are two ways of filling the availability calendar:
1) Via the channel manager. CultBay is an independent distribution channel in the channel management system.
2) Via the CultBay extranet. If a hotel does not have any channel management system, availabilities can be fed in via the CultBay extranet.
Payments are made directly from eBay to the hotelier’s PayPal account once the buyer has paid on eBay.
In future, eBay wants to handle the payment processing itself. eBay will then make payments directly to hotelier’s bank account within 2 business days after purchase.
In the CultBay extranet there is a voucher management system in which the sold vouchers and their status are visible at all times.
Yes, this is possible. CultBay has a multi-property function which allows you to easily switch between the individual accommodations.
No, we made it much more convenient: The CultBay extranet offers the possibility of automatically importing all data from Booking.com and creating the offer from this data.
If you already have an eBay account, we can use this account.
We do not want to bind anybody long-term. Every contract can be terminated with 30 days’ notice to the end of the month.